Swift Financial recognized by J.D. Powers and Associates for Call Center Customer Satisfaction

WILMINGTON, Del., Nov. 29, 2007 –Swift Financial, the direct financial services provider exclusively for small business, is the first to be recognized for call center customer satisfaction under the J.D. Power and Associates Certified Call Center ProgramSM. This distinction acknowledges Swift Financial’s strong commitment to provide “An Outstanding Customer Service Experience”.

To achieve this certification status, Swift Financial’s call center performed within the top 20 percent of customer service scores, which is based on benchmarks established in J.D. Power and Associates’ cross-industry customer-satisfaction research.  The criteria used include evaluation of courtesy; knowledge; concern for the customer; usefulness of the information provided; convenience of operating hours; ease of reaching a representative; and timely resolution.

“One of our objectives when establishing Swift Financial was to raise the bar in customer service for small-business owners tired of being underserved by the big banks,” says CEO Ed Harycki. “Earning this prestigious designation in less than one year of operation demonstrates our focus and commitment to small businesses.”

Swift Financial’s call center operation, located in Wilmington, Del., handles more than 250,000 customer telephone calls annually. To become certified by J.D. Power and Associates, the call center operations successfully passed a detailed audit of its recruiting, training, employee incentives, management roles and responsibilities, and quality-assurance capabilities. The evaluation included a random survey of Swift Financial customers who recently contacted its call centers.

According to J.D. Power and Associates, “Customer ratings for call center representatives at Swift Financial were particularly high, indicating the organization does well to equip their representatives with the knowledge and skills necessary to efficiently handle customer inquiries. In addition to the representatives, which are an integral part of the call center experience, customers also gave the Swift Financial call center high ratings for the timely resolution of problems and requests.”

About Swift Financial
Swift Financial is a direct financial services company dedicated to small business banking. Headquartered in Wilmington, Delaware, Swift Financial launched in 2007 and is led by a veteran team of top bank executives who want to provide small businesses with simple banking products without excessive fees and penalties – while providing a level of service not typically associated with small business banking. Swift Financial is able to make these products available through its relationship with M&I Bank FSB that ensures that customer deposits are FDIC insured. For more information, visit swiftfinancial.com.

About M&I Bank FSB
M&I Bank FSB is an affiliate of Marshall & Ilsley Corporation (NYSE: MI), a diversified financial services corporation headquartered in Milwaukee, Wis., with $56.5 billion in assets. Founded in 1847, M&I Marshall & Ilsley Bank is the largest Wisconsin-based bank, with 193 offices throughout the state. In addition, M&I has 47 locations throughout Arizona; 30 offices along Florida’s west coast and central Florida; 17 offices in Kansas City and nearby communities; 18 offices in metropolitan Minneapolis/St. Paul, and one in Duluth, Minn.; three offices in Tulsa, Okla.; and one office in Las Vegas, Nev. M&I’s Southwest Bank subsidiary has 16 offices in the greater St. Louis area. M&I also provides trust and investment management, equipment leasing, mortgage banking, asset-based lending, financial planning, investments, and insurance services from offices throughout the country and on the Internet (www.mibank.com or www.micorp.com). M&I’s customer-based approach, internal growth, and strategic acquisitions have made M&I a nationally recognized leader in the financial services industry.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

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